Brief Introduction of Eating With Tod
Eating With Tod, whose real name is Toby Inskip, is a prominent British food influencer, TikTok star, and digital content creator based in London. He has risen to prominence through his engaging and enthusiastic food reviews, shared across platforms like Instagram and TikTok, where he has amassed a following of millions. Known for his signature catchphrase, “If you can’t take a date, take a mate,” Inskip’s content primarily features him visiting a wide array of eateries, from high-end restaurants to street food stalls, and sharing his verdict with a characteristically energetic and positive demeanor. His influence grew significantly during the COVID-19 lockdown, connecting with a vast audience through his relatable approach to dining. Beyond his social media presence, he has ventured into entrepreneurship, co-founding the UK’s largest BBQ competition, Fume BBQ Festival, and launching his own food-related events.
Eating With Tod Overview
| Full Name | Toby Inskip |
| Date of Birth | October 13, 1994 |
| Age(as of 2025) | 31 years old |
| Birthplace | England |
| Profession | Food Influencer, Content Creator, Entrepreneur |
| Husband/Wife | Not publicly available |
| Family | Information not disclosed |
| Relationship/Affairs(GF/BF) | Not publicly available |
| Net Worth | Estimated to be a seven-figure business, but a precise figure is not publicly available. |
Early Life and Education of Eating With Tod
Toby Inskip, known globally as Eating With Tod, was born in England on October 13, 1994. He grew up in the United Kingdom and received a private school education, attending the £18,000-a-year Princethorpe College in Rugby. His formative years were spent in a setting that likely provided him with a strong educational foundation. Following his secondary education, Inskip pursued higher studies at Nottingham Trent University. There, he focused on a field quite distinct from his future career in food influencing, studying planning and property development. Before his ascent to social media stardom, he was employed at a consultancy firm, applying the knowledge gained from his university degree. This background in a corporate environment preceded his eventual pivot into the world of digital content creation, where he would find his true calling and widespread recognition.
Eating With Tod’s Career
Toby Inskip’s journey to becoming the digital food sensation “Eating With Tod” began with his launch onto Instagram in May 2018. However, his career trajectory skyrocketed during the COVID-19 lockdowns. It was during this period that his unique and approachable style of food reviews began to resonate with a wide audience. His series, built around the memorable catchphrase “If you can’t take a date, take a mate,” saw him and a friend explore various restaurants, offering enthusiastic and often over-the-top reactions to the food they sampled. This formula proved incredibly successful, transforming him from a budding creator into one of Britain’s most popular food influencers.
As his follower count grew into the millions across TikTok and Instagram, Inskip began attracting the attention of major brands. He has engaged in numerous collaborations and sponsored content deals with companies such as McDonald’s, the Mexican chain Tortilla, Tabasco hot sauce, and even Gordon Ramsay’s Street Pizza. These partnerships solidified his status as a key player in the influencer marketing landscape. His content is characterized by its overwhelmingly positive tone, a deliberate choice that has become both a hallmark of his brand and a point of discussion among critics. One of his most-viewed Instagram reels, a vlog of a London tuna cutting experience, garnered over 37.4 million views, showcasing his ability to create viral content.
Leveraging his massive online influence, Inskip has successfully expanded his career beyond content creation into entrepreneurship. He is the co-founder of FUME BBQ Festival, which is billed as the UK’s largest BBQ competition. Furthermore, he has established businesses such as Gobble PR, a public relations company, and T & M Munchies, a food manufacturing firm. He has also organized his own food events, such as “Tod’s Festive Feast,” a Christmas market in central London featuring a curated selection of popular food vendors. These ventures demonstrate a strategic move to build a multifaceted business empire around his personal brand, which is reported to be a seven-figure enterprise.
Eating With Tod Personal Life & Family
While Toby Inskip is a very public figure in his professional life as Eating With Tod, he maintains a considerable degree of privacy regarding his personal affairs. Information about his family, parents, or siblings has not been publicly disclosed. Similarly, his marital status and details about a wife or long-term partner are not part of his public narrative. He has built his brand around the concept of friendship and shared dining experiences with his catchphrase “If you can’t take a date, take a mate,” which often features friends in his videos rather than a romantic partner. Details regarding his current or past relationships and affairs are kept out of the spotlight. His lifestyle appears to revolve heavily around his passion for food and his demanding career as a top-tier content creator and entrepreneur, which involves extensive travel to various restaurants and food festivals across London and beyond.
Awards and Achievements of Eating With Tod
While specific industry awards are not widely documented, Eating With Tod’s primary achievements lie in his significant impact on the digital food scene and his entrepreneurial success.
- Achieved widespread recognition as one of the United Kingdom’s most popular food influencers, with a combined following of several million across platforms like TikTok and Instagram.
- Successfully built a personal brand that has led to collaborations with major international companies, including McDonald’s and Tabasco.
- Co-founded the Fume BBQ Festival, heralded as the largest barbecue competition in the UK.
- Established multiple businesses, including Gobble PR and T & M Munchies, extending his brand into public relations and food manufacturing.
- Became a verified creator on Instagram in June 2023, a milestone recognizing his notability in the digital space.
Eating With Tod Net Worth and Income
The precise net worth of Eating With Tod (Toby Inskip) as of 2025 has not been publicly confirmed. However, various sources and his business activities suggest a substantial and rapidly growing fortune. He is reported to have built an “enormous 7 figure business” from his social media activities, which started on an iPhone. His primary income sources are multifaceted. A significant portion comes from brand deals and sponsored content on his social media platforms, where he commands high fees for promoting products and restaurants to his millions of followers. Beyond influencer marketing, Inskip has diversified his revenue streams through entrepreneurship. He is the co-founder of the successful Fume BBQ Festival and has launched other business ventures, including a public relations company, Gobble PR, which reportedly held over £300,000 in its accounts as of mid-2024. He also earns from his own branded merchandise and the organization of food events like Tod’s Festive Feast and collaborations on others like Wing Wonderland.
Legacy and Influence
Eating With Tod’s legacy is firmly cemented in the evolution of food criticism and marketing in the digital age. He represents a new wave of “citizen critics” who have harnessed the power of social media to wield influence comparable to, or even greater than, traditional food journalists. His impact is twofold. For small, struggling businesses, a positive feature in one of his viral videos can be transformative, leading to massive increases in foot traffic and saving some from the brink of closure. However, his influence has also sparked a debate about authenticity in the influencer industry. Critics argue that his perpetually positive reviews, often part of paid partnerships, blur the line between genuine endorsement and advertisement, potentially corrupting the food scene by prioritizing “viral”-friendly, often excessive, dishes over culinary substance. His enthusiastic, “gawping” style of consumption has been described as a form of “pornified food consumption,” prioritizing visual spectacle over nuanced critique. Regardless of the controversies, his influence is undeniable; he has changed how many people discover restaurants and has forced the culinary world to engage with the immense power of social media marketing.
Interesting Facts about Eating With Tod
- Before becoming a full-time food influencer, Toby Inskip worked for a consultancy firm after graduating from Nottingham Trent University with a degree in planning and property development.
- His signature catchphrase, “If you can’t take a date, take a mate,” became the cornerstone of his brand and video series that gained immense popularity during the lockdown.
- He intentionally uses small “tricks” to stir engagement on his videos, such as wearing a hat in fine dining restaurants or deliberately misnaming classic dishes like “fish and chips” as “chips and fish” to provoke comments.
- One of his most viral videos, which received over 37 million views, was a vlog about a tuna cutting experience in London.
- Inskip attended Princethorpe College, a private school in Rugby with tuition fees of £18,000 per year.
Controversies
Eating With Tod’s career has been marked by several controversies, primarily centering on authenticity and the commercialization of his platform. He has faced significant backlash for not clearly disclosing sponsored content, leading fans to accuse him of making paid promotions appear as genuine, spontaneous visits. A notable instance was a sponsored video for McDonald’s, where his laudatory review of their new burgers was met with criticism from followers who felt he was “selling out” and betraying his initial focus on championing small, independent businesses. Furthermore, insiders and critics within the food industry have suggested that he is not well-liked, alleging that he charges “a fortune” for his features and that his content has become inauthentic as his fame has grown. A common critique is that every restaurant he reviews is presented as “the best,” which has led some to distrust the reliability of his recommendations. His own event, “Tod’s Festive Feast,” also drew complaints from attendees for being overcrowded, overpriced, and lacking a festive atmosphere, fueling accusations that he was cashing in on his popularity without delivering a quality experience.
Social Media Presence
- Instagram (@eatingwithtod) – Over 2.2 million followers.
- TikTok (@eatingwithtod) – Over 2.1 million followers.
- YouTube (Eating With Tod) – Subscriber count is not consistently reported across all sources but is a key platform for his video content.
Final Words about Eating With Tod
Toby Inskip, through his “Eating With Tod” persona, has undeniably carved out a significant space for himself at the intersection of food, media, and business. From his lockdown-era rise to his current status as a multi-platform influencer and entrepreneur, his journey exemplifies the modern path to celebrity. He has demonstrated a keen understanding of how to capture and retain audience attention in the fast-paced world of social media, building a brand that is both widely popular and, at times, polarizing. While his relentless positivity and commercial partnerships have drawn criticism regarding his authenticity, his ability to drive customers to businesses and build successful ventures of his own is undisputed. Looking forward, his focus appears to be on expanding his business empire, from large-scale food festivals to his PR and manufacturing companies. The Eating With Tod brand continues to evolve, solidifying Toby Inskip’s legacy not just as a food reviewer, but as a savvy digital-age businessman who turned a passion for dining into a lucrative and influential career.
