Alix Ashley Earle, born on December 16, 2000, is an American social media personality who skyrocketed to fame through her “Get Ready With Me” (GRWM) videos on TikTok. Known for her candid and relatable content, she shares details of her personal life, including her experiences with acne, anxiety, and cosmetic procedures. This authenticity has resonated with millions, creating what has been dubbed the “Alix Earle effect,” where products she endorses often sell out rapidly. A University of Miami graduate, Earle has expanded her brand beyond TikTok to include a podcast, high-profile brand collaborations, and other media ventures.
Alix Earle Overview
| Full Name | Alix Ashley Earle |
| Date of Birth | December 16, 2000 |
| Age | 24 years old (as of late 2025) |
| Place of Birth | Monmouth County, New Jersey, U.S. |
| Parents | Thomas “TJ” Earle and Alisa Maniaci |
| Stepmother | Ashley Alexandra Dupré |
| Siblings | Ashtin Earle (sister), and three half-siblings: Izabel, Penelope, and Thomas |
| Height | 5 feet 5 inches |
| Profession | Social Media Personality, Content Creator, Model |
| Net Worth | Estimated at $6 million in 2023, with some reports suggesting up to $20 million in 2025. |
Alix Earle Recent News
As of 2025, Alix Earle continues to be a prominent figure in digital and mainstream media. In May 2025, it was announced that she would be a contestant on season 34 of Dancing with the Stars. This news followed her departure from Alex Cooper‘s Unwell Network and the cancellation of her successful podcast, Hot Mess with Alix Earle. Earle has also ventured into business as an investor and brand partner for SipMargs, a canned cocktail brand. Furthermore, she appeared in two Super Bowl commercials in 2025 and was featured in the 2024 and 2025 editions of the Sports Illustrated Swimsuit issue. In July 2025, she was named to the inaugural TIME100 Creators list.
Early Life and Education of Alix Earle
Alix Ashley Earle was born on December 16, 2000, in Monmouth County, New Jersey, to Thomas “TJ” Earle, the head of a family-run construction company, and Alisa Maniaci. Her parents divorced in 2013. Her father later married Ashley Alexandra Dupré, who was known for her involvement in the 2008 Eliot Spitzer political scandal. Alix has a younger sister named Ashtin and three younger half-siblings from her father’s marriage to Dupré.
Earle attended Red Bank Catholic High School, where she was involved in dance and sports, graduating in 2019. She then enrolled at the University of Miami, where she pursued a degree in marketing from the Patti and Allan Herbert Business School. During her time at the university, she became an integral part of its social scene, and her college life experiences became a central theme in her early content. She graduated in May 2023.
Alix Earle’s Career
The Rise to TikTok Stardom
Alix Earle’s foray into social media began on platforms like Instagram and YouTube, but it was on TikTok that she found massive success. She started posting on the platform in 2020, but her popularity surged in late 2022. Her breakthrough came from her “Get Ready With Me” (GRWM) videos, where she would do her makeup while candidly discussing her life. A pivotal moment in her rise was a video where she openly discussed her struggles with cystic acne, which resonated with a large audience and helped her gain over two million followers in a short period. Her authentic and relatable personality made her followers feel a close connection, as if they were on a FaceTime call with a friend.
The “Alix Earle Effect” and Brand Collaborations
Earle’s influence on consumer trends has been so significant that it has been termed the “Alix Earle effect.” Products she features in her videos, from makeup to fashion items, often sell out quickly. This has made her a highly sought-after influencer for brand collaborations. She has worked with numerous well-known brands, including Tarte, Rare Beauty, Rhode Skin, White Fox Boutique, Revolve, and Too Faced. Her earning power is substantial, with reports suggesting she earns between $40,000 and $70,000 per sponsored video.
Podcasting and Other Ventures
In September 2023, Earle launched her podcast, Hot Mess with Alix Earle, in collaboration with Alex Cooper’s Unwell Network. The podcast was an instant success, even briefly dethroning The Joe Rogan Experience from the top spot on Spotify’s podcast charts. However, her professional relationship with the Unwell Network soured, leading to the podcast’s cancellation in early 2025. In addition to her digital content, Earle has made a name for herself in modeling, appearing as the first digital cover model for Sports Illustrated Swimsuit in 2024 and returning for the 2025 issue. She also appeared in the music video for The Kid Laroi’s song “Girls” in June 2024.
Alix Earle Personal Life & Family
Alix Earle comes from a blended family. Her parents, Thomas “TJ” Earle and Alisa Maniaci, divorced when she was young. Her father, a construction magnate, later married Ashley Dupré. Alix is the oldest of five children; she has a younger sister, Ashtin, who frequently appears in her social media content, and three younger half-siblings from her father’s second marriage. She has been open about her personal life with her followers, discussing her relationships, including her past relationship with baseball player Tyler Wade. She has also been linked to Miami Dolphins wide receiver Braxton Berrios. Earle is known for her close friendship with fellow TikTok star Xandra Pohl, whom she met during her freshman year at the University of Miami.
Awards and Achievements of Alix Earle
- Named to the Forbes 30 Under 30 list in 2023.
- Named to the inaugural TIME100 Creators list in July 2025.
Alix Earle Net Worth and Income
As of 2025, Alix Earle’s net worth is a subject of some variation in reports. In 2023, Forbes estimated her net worth to be around $6 million. More recent reports in 2025 suggest it could be as high as $20 million. Her primary sources of income are her lucrative brand deals and sponsored content on her social media platforms. She also earns income from her various business ventures and media appearances.
Legacy and Influence
Alix Earle’s legacy is defined by her significant impact on the landscape of influencer marketing and her authentic connection with her audience. The “Alix Earle effect” has become a recognized phenomenon in the industry, demonstrating the power of a relatable and transparent social media personality. She has been praised for her willingness to discuss topics often considered taboo, such as her struggles with acne, mental health, and her decision to get a breast augmentation. Beyond her influence in the beauty and fashion industries, Earle has also demonstrated a commitment to philanthropy. She established the Alix Earle Scholarship at the University of Miami’s Herbert Business School to support students.
Interesting Facts about Alix Earle
- She has been dubbed TikTok’s “It Girl.”
- Her first viral moment involved a video about her struggles with cystic acne.
- She was a guest on The Howard Stern Show in May 2023 for her first-ever podcast interview.
- Her college apartment was affectionately known as “casa amore.”
Controversies
Alix Earle’s rapid rise to fame has not been without its challenges. In August 2024, she faced backlash when old posts from 2014 resurfaced in which she used racist slurs on the website Ask.fm. Earle issued a public apology on her Instagram story, taking accountability for her past remarks and expressing regret for the harm she caused. More recently, her departure from the Unwell Network and the end of her podcast Hot Mess were subjects of media attention, with both Earle and the network offering differing perspectives on the situation.
Social Media Presence
| Platform | Followers |
| TikTok | Over 7.4 million (as of August 2024) |
| Over 9.3 million (in combination with TikTok as of November 2023) | |
| YouTube | 270,000+ (Hot Mess with Alix Earle), 181,000+ (Alix Earle) (as of May 2025) |
Final Words about Alix Earle
Alix Earle has successfully transitioned from a college content creator to a multi-faceted media personality and businesswoman. Her journey exemplifies the power of authenticity in the digital age. As she continues to expand her brand through ventures like “Dancing with the Stars” and strategic business investments, her influence on pop culture and social media is poised to grow. With her massive and loyal following, Alix Earle remains a significant and compelling figure in the contemporary media landscape.
