Brief Introduction of Lola Vice
Lola Vice, born Valerie Loureda, is a dynamic American professional wrestler, former mixed martial artist, and a rising star in WWE’s NXT brand. Known for her electrifying in-ring style that blends her deep-rooted martial arts background with a charismatic persona, she has quickly captured the attention of wrestling fans worldwide. As the first Cuban-American woman to sign with WWE, Vice is not only a formidable competitor but also a trailblazer, proudly representing her heritage on a global stage. Her journey from a decorated Taekwondo black belt and Bellator MMA fighter to a celebrated WWE NXT superstar highlights her exceptional athleticism and unwavering determination.
Lola Vice Overview
| Attribute | Details |
|---|---|
| Real Name | Valerie Loureda |
| Date of Birth | July 19, 1998 |
| Age | 27 |
| Birthplace | Miami, Florida, U.S. |
| Family | Frank Loureda (Father) |
| Height | 5 ft 4 in (163 cm) |
| Profession | Professional Wrestler, Former Mixed Martial Artist |
| Net Worth | Estimated $500,000 to $1 million |
Early Life and Education of Lola Vice
Lola Vice was born Valerie Loureda on July 19, 1998, in the vibrant city of Miami, Florida. Immersed in martial arts from an exceptionally young age, her path to becoming a world-class combat athlete was set almost from birth. Her father, Frank Loureda, a Taekwondo master, established a Taekwondo academy in Miami, creating an environment where martial arts was not just a sport but a way of life. Interestingly, her mother was pregnant with her while testing for her own black belt, a story Vice proudly shares as evidence of her innate connection to the discipline.
Growing up in a family of Cuban immigrants, Loureda was raised with a strong sense of cultural pride and a formidable work ethic. She and her sisters were trained rigorously by their father, who had also worked as a stunt actor, instilling in them both discipline and a flair for performance. Alongside her intense Taekwondo training, where she would eventually earn a 4th dan black belt, her mother encouraged her to explore her feminine side through dance. This duality of being a fierce martial artist and a graceful dancer would later become a hallmark of her public persona. Loureda was part of the US Olympic Taekwondo team, showcasing her elite skills on a national level before transitioning to mixed martial arts.
Lola Vice’s Career
Mixed Martial Arts Journey with Bellator
Before she became Lola Vice in the world of professional wrestling, Valerie Loureda made a name for herself in the competitive arena of mixed martial arts. She made her professional MMA debut on February 16, 2019, at Bellator 216, where she defeated Colby Fletcher by technical knockout, immediately signaling her arrival as a force to be reckoned with. Competing in the flyweight division for Bellator MMA, she quickly garnered attention for her striking prowess, a direct result of her extensive Taekwondo background.
Her next victory came against Larkyn Dasch at Bellator 222 in June 2019, where she won by unanimous decision. She continued her winning streak in August 2020 at Bellator 243, securing another technical knockout victory against Tara Graff. Loureda experienced her first professional loss in May 2021 at Bellator 259 against Hannah Guy via unanimous decision. However, she rebounded with a win against Taylor Turner at Bellator 271 in November 2021 by split decision. She concluded her Bellator career with a respectable record of four wins and one loss, having established herself as a skilled and marketable fighter.
Transition to WWE and Rise in NXT
In March 2022, Loureda attended a WWE tryout during WrestleMania 38 weekend, a move that would pivot her career in a new and exciting direction. By August of that year, she had signed a contract with the world’s largest professional wrestling promotion and began her training at the WWE Performance Center. On December 6, 2022, she announced her new in-ring name, Lola Vice, a name she felt represented her Miami roots and her Cuban-American heritage.
Vice made her televised debut on the January 27, 2023, episode of NXT Level Up. She soon formed an alliance with Elektra Lopez, establishing herself as a heel. Her breakout moment came in the 2023 NXT Women’s Breakout Tournament. Vice fought her way through the competition, defeating Dani Palmer in the first round, Karmen Petrovic in the semifinals, and ultimately Kelani Jordan in the finals to win the tournament. This victory earned her a contract for an NXT Women’s Championship match at a time of her choosing.
At NXT Vengeance Day in February 2024, Vice cashed in her contract during the NXT Women’s Championship match between Lyra Valkyria and Roxanne Perez, turning it into a triple threat match. Although she was unsuccessful in capturing the title, her bold move made a significant impact. Following this, she showcased her toughness in a series of NXT Underground matches, defeating established main roster talents like Natalya and Shayna Baszler. Her feud with Jaida Parker further solidified her position as a top competitor in NXT. Throughout her journey in NXT, she has consistently been in the championship picture, challenging for the NXT Women’s Championship on multiple occasions.
Lola Vice Personal Life & Family
Lola Vice’s family has been a cornerstone of her life and career. Her father, Frank Loureda, has been a significant influence, not only as a Taekwondo master who trained her from a young age but also as a source of discipline and ambition. Her mother has been a constant source of support, encouraging her to embrace all facets of her personality. Vice has a sister, Natalie Loureda, who has also followed in the family’s footsteps in the world of combat sports and hosts a podcast, “Rolling with the Punches,” on which Lola has been a guest.
Vice is incredibly proud of her Cuban-American heritage and is the first woman of Cuban descent to be signed by WWE. She often incorporates elements of her culture into her wrestling persona and attire, wanting to represent her community on a global platform. In past interviews, she has been open about her personal struggles, including overcoming an eating disorder that developed from the intense weight-cutting demands of MMA. She has credited her transition to WWE with helping her improve both her physical and mental health.
Regarding her romantic life, it is reported that Lola Vice is currently single. She was previously linked to NFL wide receiver Donovan Peoples-Jones and was also in a relationship with fellow MMA fighter Jorge Masvidal.
Awards and Achievements of Lola Vice
- NXT Women’s Breakout Tournament Winner (2023)
- NXT Year-End Award for Most Improved (2024)
- 4th Dan Black Belt in Taekwondo
Lola Vice Net Worth and Income
As of 2025, Lola Vice’s net worth is estimated to be between $500,000 and $1 million. Her primary source of income is her salary from her contract with WWE. In addition to her base salary, her earnings are supplemented by merchandise sales and potential bonuses for premium live event appearances. Before joining WWE, she also earned income from her career as a professional mixed martial artist with Bellator. As her popularity continues to grow, it is expected that endorsement deals and other business ventures will further increase her net worth.
Legacy and Influence
Though her professional wrestling career is still in its early stages, Lola Vice is already building a significant legacy. As the first Cuban-American woman in WWE, she is a role model for many, particularly within the Hispanic community. She has expressed her desire to inspire young Latin women to pursue their dreams, no matter how unconventional they may seem. Her successful transition from MMA to professional wrestling serves as an inspiration for other combat sports athletes looking to make a similar move. Her unique blend of legitimate fighting skills and captivating showmanship has the potential to influence the style of women’s wrestling for years to come. Her long-term goal is to have a lasting career in WWE, akin to veterans like Natalya, and to one day be a featured performer on the main roster.
Interesting Facts about Lola Vice
- Her ring name, “Lola Vice,” was chosen by WWE executive Shawn Michaels from a list of names she submitted. “Lola” was an alter ego name she and her sisters had as children, and “Vice” is a nod to the iconic TV series “Miami Vice,” reflecting her hometown pride.
- Her father, Frank Loureda, was a stunt actor and performed in fight scenes for movies.
- She is fluent in both English and Spanish.
- She has been very open about her past struggles with an eating disorder due to the pressures of weight cutting in MMA and has become an advocate for mental and physical health.
- Before fully committing to professional wrestling, she received some initial training from former WWE superstar Gangrel.
Social Media Presence
Lola Vice is active on various social media platforms, where she connects with her fans and shares insights into her life both in and out of the ring. Her online presence allows her to further build her brand and engage with a global audience. She can be found on platforms such as Instagram, X (formerly Twitter), and TikTok, where she has a substantial following.
Final Words about Lola Vice
Lola Vice’s journey is a testament to her versatility, resilience, and ambition. From the disciplined world of Taekwondo and the raw intensity of MMA to the grand spectacle of WWE, she has consistently proven her ability to adapt and excel. With her formidable skills, undeniable charisma, and a deep connection to her heritage, she is poised to become one of the leading figures in WWE’s women’s division. As she continues to evolve as a performer, the future looks incredibly bright for “The Latina of Vice City,” with the WWE Universe eagerly anticipating her continued rise to the top.