Brief Introduction of Kylie Jenner
Kylie Kristen Jenner is a prominent American media personality, socialite, and highly successful businesswoman. She rose to global fame through her appearances on the E! reality television series Keeping Up with the Kardashians, which chronicled the lives of her famous family from 2007 to 2021, and later on Hulu’s The Kardashians starting in 2022. Jenner is primarily known as the founder and owner of the immensely successful cosmetics company, Kylie Cosmetics, which has transformed her into a beauty mogul and a significant figure in pop culture.

Kylie Jenner Overview
Attribute | Detail |
---|---|
Full Name | Kylie Kristen Jenner |
Date of Birth | August 10, 1997 |
Age (as of August 30, 2025) | 28 years old |
Birthplace | Los Angeles, California, U.S. |
Nationality | American |
Parents | Caitlyn Jenner (formerly Bruce Jenner) and Kris Jenner (née Houghton) |
Siblings | Kendall Jenner (older sister), Kourtney Kardashian (half-sister), Kim Kardashian (half-sister), Khloé Kardashian (half-sister), Rob Kardashian (half-brother), Burt Jenner (half-brother), Brandon Jenner (half-brother), Brody Jenner (half-brother), Cassandra Marino (half-sister) |
Height | 5 feet 6 inches (1.68 m) |
Profession | Media Personality, Socialite, Businesswoman, Model |
Known For | Reality TV (Keeping Up with the Kardashians, The Kardashians), Founder of Kylie Cosmetics, Social Media Influence |
Net Worth (as of 2025) | Estimated $670-$750 million |
Children | Stormi Webster (daughter), Aire Webster (son) |
Partner | Timothée Chalamet (as of April 2023) |
Early Life and Education of Kylie Jenner
Kylie Kristen Jenner was born on August 10, 1997, in Los Angeles, California. She is the youngest daughter of former Olympic decathlete Caitlyn Jenner (then known as Bruce Jenner) and television personality and businesswoman Kris Jenner (née Houghton). Kylie has an older sister, Kendall Jenner, who is a renowned model. She also has numerous half-siblings from both her parents’ previous marriages: Kourtney, Kim, Khloé, and Rob Kardashian from her mother’s side, and Burt, Brandon, Brody, and Cassandra Marino (née Jenner) from her father’s side.
Growing up, Kylie Jenner’s childhood was far from ordinary, largely due to her family’s burgeoning presence in reality television. She made her first television appearance at the age of 9 on Keeping Up with the Kardashians in 2007. This early exposure meant her life was consistently in the public eye, shaping her experiences from a young age.
Jenner attended Sierra Canyon School, where she participated in the cheerleading team. She reportedly also performed in school and community plays during this time. In 2012, at the age of 15, Kylie transitioned to homeschooling. She enrolled in an at-home education program and successfully earned her high school diploma in July 2015 from Laurel Springs School in Ojai, California. This decision allowed her to focus on her burgeoning career and entrepreneurial pursuits even before she completed her formal education.
Kylie Jenner’s Career
Kylie Jenner’s career journey began early, propelled by her family’s reality television series, Keeping Up with the Kardashians, which premiered when she was just 10 years old. This platform provided her with immense visibility and a direct connection to a global audience, which she would later expertly leverage for her business ventures.
Early Ventures and Collaborations
Even as a teenager, Kylie began exploring entrepreneurial opportunities. In 2012, at age 14, she collaborated with her sister Kendall to create a clothing line called Kendall & Kylie for the brand PacSun. This partnership proved successful, and the sisters further expanded their fashion endeavors, collaborating with British brand Topshop and Australian brand Forever New in 2015. They also ventured into the literary world, releasing a young adult dystopian fiction novel, Rebels: City of Indra, though it was written by a ghostwriter under their creative direction.
Jenner also engaged in early modeling work, including for a Sears clothing campaign and photoshoots for magazines like OK! Her growing influence led Time magazine to list her and Kendall on their “most influential teens in the world” list in both 2014 and 2015, recognizing their significant impact among youth on social media.
The Rise of Kylie Cosmetics
Kylie Jenner’s breakthrough as a businesswoman came in 2015 when she launched her own cosmetics line, initially called Kylie Lip Kits. The company was born from her passion for makeup and reportedly started with $250,000 of her own modeling earnings. The inaugural product, a matte liquid lipstick and liner kit, was an instant hit, selling out within minutes of its release. The overwhelming demand led to the brand being renamed Kylie Cosmetics the following year, expanding its range beyond just lip products to a full line of makeup.
The success of Kylie Cosmetics was unprecedented, largely driven by Jenner’s savvy use of social media. With millions of followers across platforms like Instagram and Snapchat, she effectively marketed her products directly to her audience, bypassing traditional advertising channels. By 2019, Forbes estimated her net worth at US$1 billion, crowning her the “world’s youngest self-made billionaire” at age 21, a title that later became a source of significant controversy.
In November 2019, Jenner sold a 51% majority stake in Kylie Cosmetics to publicly traded beauty giant Coty Inc. for $600 million, valuing the company at $1.2 billion. This deal provided Jenner with a substantial payout, approximately $540 million pre-tax, while she continued to lead the creative direction and communications for the brand.
Business Expansions and Other Ventures
Building on the success of Kylie Cosmetics, Jenner diversified her business empire. In 2019, she launched Kylie Skin, a skincare line that complemented her makeup offerings. She further expanded her brand with Kylie Baby (for baby products) and Kylie Swim (a swimwear line). In October 2023, Jenner debuted her fashion line, Khy, with its inaugural 12-piece collection, showcasing her continued interest in the fashion industry.
Beyond her own brands, Kylie Jenner has engaged in numerous lucrative endorsement deals and collaborations with various companies, including Puma, Adidas, Fashion Nova, Sinful Colors nail polish, and Quay Australia sunglasses. Her appearances on reality television continue with The Kardashians on Hulu, providing an ongoing revenue stream. Her strategic investments also include real estate, with significant property purchases in California.
Kylie Jenner Personal Life & Family
Kylie Jenner’s personal life, particularly her relationships and journey into motherhood, has been a significant aspect of her public persona, often shared with her vast global audience.
Relationships
Jenner’s first high-profile relationship was with Australian singer Cody Simpson in 2011. She then dated rapper Tyga from approximately August 2014, making their relationship official after her 18th birthday in 2015. Their on-again, off-again relationship lasted for nearly three years, during which Jenner appeared in two of Tyga’s music videos. They eventually broke up in April 2017.
Shortly after her split from Tyga, Kylie Jenner was first seen with rapper Travis Scott (whose real name is Jacques Bermon Webster II) at Coachella in April 2017. Their relationship quickly became serious, leading to the birth of their daughter. The couple experienced an on-again, off-again dynamic but have consistently prioritized co-parenting their children.
As of April 2023, Kylie Jenner has been reported to be in a relationship with French-American actor Timothée Chalamet.
Motherhood and Family Life
On February 1, 2018, Kylie Jenner gave birth to her first child, a daughter named Stormi Webster, with Travis Scott. Her pregnancy was kept private, and she announced Stormi’s birth in the midst of Super Bowl Sunday, apologizing to fans for keeping them “in the dark.” Jenner has spoken openly about the transformative impact of motherhood, stating, “Everyone says you change completely when you become a mom, but I really feel the same, just better.”
The couple welcomed their second child, a son, on February 2, 2022. Initially named Wolf Webster, Jenner later announced in March 2022 that his name had been changed because they “just really didn’t feel like it was him.” In January 2023, she reintroduced him to the world as Aire Webster. Despite their romantic split in early 2023, Jenner and Scott maintain a dedicated co-parenting relationship, ensuring their children’s well-being. Kylie’s schedule is reportedly organized around her children, who split their time between her and Travis’s homes.
Kylie has often expressed her love for being a mother, even though Stormi’s pregnancy wasn’t planned. She revealed that she struggled with postpartum depression after Stormi’s birth and “major baby blues” after Aire’s arrival, but ultimately views motherhood as “everything” to her. She also values the unconditional love she receives from her children, which helps her navigate public scrutiny.

Awards and Achievements of Kylie Jenner
Kylie Jenner’s career has been marked by several significant awards and recognitions, particularly in the realms of business and media. These accolades highlight her impact as an entrepreneur and cultural figure.
Year | Award/Recognition | Notes |
---|---|---|
2014 & 2015 | Time Magazine’s Most Influential Teens | Listed alongside her sister Kendall Jenner for their considerable influence among youth on social media. |
2017 | Forbes Celebrity 100 List | Became the youngest person to be featured on the list, earning an estimated $41 million. |
2019 | Forbes: Youngest Self-Made Billionaire | At 21, she was named the world’s youngest self-made billionaire, though this title later became controversial and was retracted. |
2023 | WSJ. Magazine’s Brand Innovator of the Year | Honored for the success of her beauty brands (Kylie Cosmetics) and the launch of her fashion line (Khy). |
Various | Teen Choice Awards Nominations | Nominated multiple times for Choice TV Personality: Female and Choice TV Female Reality Star for Keeping Up with the Kardashians. |
Beyond formal awards, Kylie Jenner’s achievements include building Kylie Cosmetics into a multi-million-dollar empire that was valued at $1.2 billion when she sold a majority stake to Coty Inc. Her ability to leverage social media for direct-to-consumer marketing has been widely recognized as a pioneering business strategy in the beauty industry.
Kylie Jenner Net Worth and Income
Kylie Jenner’s net worth has been a significant topic of discussion and scrutiny. As of 2025, her net worth is estimated to be around $670 million to $750 million. While a staggering sum, it is notably short of the billionaire status that she once claimed and was reported by Forbes in 2019.
The “Self-Made Billionaire” Controversy
In March 2019, Forbes magazine declared Kylie Jenner the “world’s youngest self-made billionaire” at age 21, attributing her fortune primarily to Kylie Cosmetics. This title, however, sparked widespread criticism and debate, with many arguing that her privileged background and famous family contradicted the notion of being “self-made.” Critics pointed out that the platform provided by Keeping Up with the Kardashians and her family’s wealth gave her significant advantages not available to most entrepreneurs.
In May 2020, Forbes released a follow-up statement, accusing Jenner of forging tax documents and fabricating revenue figures for Kylie Cosmetics to appear as a billionaire. The publication’s investigation, conducted after 51% of Kylie Cosmetics was sold to Coty Inc. in 2020, indicated that her business was “significantly smaller” and “less profitable than the family had spent years leading” the magazine to believe. Consequently, Forbes retracted her billionaire title, estimating her net worth at closer to $700 million at that time. Representatives for Kylie and Kris Jenner denied these accusations.
Sources of Income
Despite the controversy, Kylie Jenner remains one of the wealthiest individuals in her family, with a diverse portfolio of income streams:
- Kylie Cosmetics and Kylie Skin: Her eponymous beauty brands remain her primary source of wealth. Even after selling a 51% stake to Coty Inc. for $600 million in 2019 (netting her an estimated $540 million pre-tax), she still owns an estimated 44% of Kylie Cosmetics. The continued sales from these brands, along with Kylie Baby and Kylie Swim, contribute significantly to her annual earnings.
- Reality Television: Jenner continues to earn substantial income from her appearances on The Kardashians on Hulu, following the end of Keeping Up with the Kardashians. The family reportedly received a $100 million deal from Hulu for their multi-season show.
- Social Media Influence: With hundreds of millions of followers across platforms, Kylie Jenner is one of the highest-paid influencers. She can reportedly charge anywhere from $1.2 million to $1.835 million for a single sponsored Instagram post. She utilizes this massive reach to promote her own brands and secure lucrative partnerships.
- Endorsements and Collaborations: Throughout her career, Jenner has engaged in numerous high-profile paid campaigns and collaborations with brands like Puma, Adidas, and Fashion Nova, further diversifying her income. Her fashion line, Khy, launched in 2023, also adds to her income.
- Real Estate Investments: Kylie Jenner has made strategic investments in real estate, beginning with her first property purchase in Calabasas in 2015. As of 2023, her real estate portfolio includes a $36.5 million mansion in Holmby Hills, Los Angeles.
Her annual income is estimated to be between $40 million and $100 million.
Legacy and Influence
Kylie Jenner’s impact extends far beyond her family’s reality television show; she has become a significant force in pop culture, business, and social media. Her legacy is defined by her ability to transform personal brand into a formidable business empire.
One of Kylie Jenner’s most profound influences lies in her pioneering use of social media for direct-to-consumer marketing. She demonstrated how to effectively leverage platforms like Instagram and Snapchat to build brand awareness, generate demand, and drive sales for Kylie Cosmetics, creating a blueprint for modern celebrity entrepreneurship. Her success has inspired countless aspiring entrepreneurs, particularly in the beauty industry, showcasing the potential for rapid growth through digital engagement.
Jenner’s public image and lifestyle have made her a style icon and trendsetter for millions of young people globally. She has been credited with being one of the most influential celebrities in the fashion industry by the New York Post. Furthermore, her candidness about her cosmetic procedures, particularly lip fillers, sparked trends and discussions around beauty standards.
Beyond commercial success, Kylie Jenner has also engaged in philanthropic efforts. She launched the #IAmMoreThan campaign on social media to combat bullying, featuring personal stories of individuals who overcame painful experiences. She has also made generous donations to various causes, including Smile Train and emergency COVID-19 relief efforts.
Her journey has, however, sparked broader discussions about wealth distribution, privilege, and the definition of “self-made” success in society. Regardless of these debates, Kylie Jenner’s influence on how brands are built and marketed in the digital age is undeniable, cementing her status as a cultural and business phenomenon.
Interesting Facts about Kylie Jenner
- At one point, Kylie Jenner was the most-followed woman on Instagram and the second most-followed person overall.
- She held the record for the most-liked photo on Instagram until January 2019, with a picture announcing her daughter Stormi’s birth garnering 18 million likes.
- Kylie started her cosmetics company, Kylie Lip Kits (later Kylie Cosmetics), at just 17 years old, reportedly using $250,000 of her own money earned from modeling.
- She claims to have performed in plays while attending Sierra Canyon School and in community plays.
- Jenner launched a paid lifestyle app called “Kylie” in 2015, which was estimated to generate millions of dollars for her.
- Her decision to keep her first pregnancy a secret for nine months was highly unusual for such a public figure and created significant media buzz when she finally announced Stormi’s birth.
- Kylie once trademarked “Kylie Con,” “Kylie Kon,” and “Kylie Museum” in 2020.
- She enjoys a relatively “normal life” when visiting New York with Timothée Chalamet, often going unnoticed by wearing a baseball cap and mask.
- Despite her immense wealth and entrepreneurial drive, Kylie has often spoken about her desire to retire to a farm and lead a simpler life, a sentiment she expressed even during her spin-off show Life of Kylie.
Controversies
Kylie Jenner’s life in the public eye has been punctuated by several controversies and public criticisms, which she has often addressed directly or indirectly.
- “Self-Made Billionaire” Title: One of the most significant controversies revolves around her 2019 designation by Forbes as the “youngest self-made billionaire.” Critics argued that her privileged upbringing and family fame fundamentally contradicted the “self-made” label, sparking widespread debate on wealth, inequality, and social mobility. The title was later retracted by Forbes in 2020, with accusations that her team had inflated business figures.
- Cultural Appropriation: Jenner has faced repeated accusations of cultural appropriation, ranging from allegedly ripping off clothing designs from Black-owned brands to wearing traditionally Black hairstyles like cornrows and platinum blonde twists without proper context. Her 2017 camouflage swimwear ad also drew criticism for its resemblance to another brand’s collection.
- “Blackfishing” Allegations: On several occasions, Kylie has been accused of “blackfishing,” where she appeared significantly darker in photoshoots and social media posts, leading followers to accuse her of trying to portray herself as a Black woman.
- Using a Wheelchair as a Prop: For a 2015 photoshoot in Interview magazine, Kylie was photographed in a wheelchair. This move drew intense backlash and accusations of ableism, with many rightly pointing out that a wheelchair is a medical necessity for some, not a fashion accessory.
- “Climate Criminal” Controversy: In 2022, Jenner faced widespread condemnation and earned the nickname “climate criminal” after reports surfaced of her taking extremely short private jet flights (e.g., a 17-minute flight instead of a 45-minute car drive). The criticism intensified when she posted a photo with Travis Scott in front of their private jets with the caption “you wanna take mine or yours?”.
- GoFundMe Backlash: In 2021, Kylie received criticism for sharing a fundraising link for makeup artist Samuel Rauda after his car accident, while only donating $5,000 herself. Critics felt her donation was disproportionately small given her immense wealth. She clarified that she no longer had a personal relationship with him.
- Design Theft Allegations: Kylie Cosmetics has been accused of stealing designs. Renowned Los Angeles-based makeup artist Vlada Haggerty accused Kylie of stealing her designs, a dispute that was eventually settled in January 2017 with Kylie Cosmetics crediting Haggerty.
- Wearing Mink Fur: After posting about the Australian bushfires and wildlife deaths, Jenner posted a picture of herself in Louis Vuitton mink slippers, drawing criticism for apparent hypocrisy given the cruelty associated with the fur trade.
- “So Money” Campaign Misinterpretation: A marketing campaign using “You’re $0 Money Baby” was interpreted by some as Kylie mocking her followers for having “zero money.”
- Underpaying Factory Workers: Her clothing line Kendall + Kylie was accused in 2020 of not paying factory workers in Bangladesh and firing many during the COVID-19 pandemic.
Social Media Presence
Kylie Jenner has an exceptionally strong and influential social media presence, which has been a cornerstone of her brand and business success. She effectively uses these platforms to connect with her audience, market her products, and share glimpses into her personal life.
- Instagram: Kylie Jenner is one of the most followed individuals on Instagram globally. As of August 2025, she is the fifth-most-followed person on Instagram. Her posts, ranging from personal updates to product promotions, reach a massive audience. She is reportedly able to charge significant sums, potentially up to $1.835 million, for a single sponsored post.
- TikTok: While specific follower counts for 2025 were not explicitly available in the search results, she maintains an active presence on TikTok, sharing content related to her brands and daily life.
- Other Platforms: Jenner also maintains a presence on other social media platforms like X (formerly Twitter) and YouTube, which she has historically used to communicate with fans, share tutorials, and promote her ventures. Her strong online engagement has been a key factor in her ability to monetize her personal brand.
Final Words about Kylie Jenner
Kylie Jenner, born into a family already immersed in the spotlight, has carved out a unique and highly influential path as a media personality and businesswoman. From her early days on Keeping Up with the Kardashians, she demonstrated an innate understanding of branding and leverage, transforming her visibility into a formidable entrepreneurial empire.
As of 2025, Kylie Jenner remains a dominant force in the beauty and fashion industries. Her net worth, estimated between $670 million and $750 million, solidifies her position as one of the wealthiest members of the Kardashian-Jenner family, second only to her half-sister Kim Kardashian. She continues to oversee her highly successful Kylie Cosmetics and Kylie Skin brands, while also expanding into new ventures such as her fashion line, Khy.
Beyond her business acumen, Kylie Jenner’s legacy is deeply intertwined with her role as a mother to Stormi and Aire. She has openly discussed the joys and challenges of parenthood, emphasizing her dedication to co-parenting with Travis Scott. Her future plans likely include further diversification of her business portfolio, continued growth of her existing brands, and maintaining her prominent social media presence. Despite the controversies she has faced throughout her career, Kylie Jenner’s ability to innovate, connect with her audience, and adapt to evolving trends ensures her enduring influence in pop culture and entrepreneurship.